Anita's Photos

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Anita dreamt up and worked on a large number of business ideas in the last 10 years of her life. She really wanted to own a business (besides her own law firm). When Anita quit her law firm job in 2006, she wasn’t sure what to do, but this idea came to her. A new [...]

End o’ the year thought 2008

This is an email Anita sent to a friend of hers on Wednesday, December 24, 2008 3:13 PM. It’s from Seth Godin’s Blog (one she followed closely for quite a while).

I don’t think I’ve ever told you this – but this blog post changed my life. This is the blog post I read on the [...]

Why are you afraid of process?

“I think this says a lot about why I struggle,” Anita wrote to me in an email from Sunday, December 21, 2008 11:18 AM. This came from her favorite blog, Seth Godin’s.

Anita was a very intuitive person, and goal oriented. That helped drive her in her early 20s, but later she was searching for something. [...]

10 Principles of Operation

This is on the wall of the bedroom (old office), hung there in 2007. Anita was fond of focusing on discovering principles that could be used to guide decisions both in personal and business matters. This is her list for her business. You can see, they are not really goal oriented (like “get 10 new [...]

Let me cut right to the chase

This one is a little different. Anita had been struggling for a couple of years with doing a web site (she couldn’t quiet find the right look, she wanted it to have a lot of useful content) and a direct mail newsletter (that she never quite found the time to create a mailing list for). [...]